Inter Miami CF and JPMorgan Chase Partnership
In a groundbreaking move for soccer fanatics in Miami, Inter Miami CF has joined forces with JPMorgan Chase to rebrand their home field as Chase Stadium. This multi-year agreement not only changes the face of the 21,500-seat venue in Fort Lauderdale but also ushers in a suite of benefits for Chase cardholders, transforming the game-day experience into something more exclusive.
The iconic stadium now boasts an array of Chase branding features, such as prominent signage and exclusive areas like the JP Morgan Suite Level and a special Chase Fast Lane entrance, designed to ensure a seamless experience for visitors. For those holding Chase Sapphire, Freedom, and Ink Business cards, this partnership means more than just a name change—it represents a ticket to added VIP treatment, including presale ticket access, premium seating, and attractive discounts on merchandise and concessions.
Cardholder Benefits and Community Impact
Launching during the 2024 home opener, the partnership has already kicked off with Chase cardholders enjoying an impressive 25% discount at various concession stands across the stadium. It's not just about enhancing the fan experience, though. The collaboration underscores a deeper commitment to the South Florida community. JPMorgan Chase has pledged over $42 million towards improving regional initiatives, with a highlighted focus on programs like Tech Equity Miami which aims to bridge the tech gap in the area.
Xavier Asensi, the Chief Business Officer of Inter Miami CF, emphasized how this collaboration is more than a branding exercise—it’s a concerted effort to promote the region's economic development and cultural richness. Daniel Pinto, Chase's President, mirrored these sentiments, reinforcing Chase's dedication to Miami’s long-term growth. The bank already plays a significant role in the local community, employing thousands and catering to millions of customers in the area.
The decision to rename the stadium and extend these perks to cardholders is more than just marketing; it’s a strategic development. By aligning sports enthusiasm with community development efforts and strategic business interests, both Inter Miami CF and JPMorgan Chase have crafted a win-win scenario for fans and the region alike.
